Utilising social media is a great way for businesses to interact with customers and others who are interested in their products or services. Social media platforms can also be used drive traffic to your company’s website to increase sales. However, it’s important to choose the right platforms to promote your business. Facebook, Instagram and Pinterest are only three of the increasing number of social media platforms to choose from when interacting with clients and promoting your business. When selecting the most appropriate platforms, the social media marketing manager at Social Panda will consider several factors and conduct research to research your target audience. They will consider factors such as the age, gender, income, education and occupation of those most likely to purchase your products or services.
As social media has developed, certain sites have attracted more male users, while other sites more female users. So, if your products are more geared to men, such as men’s sportswear, then you would want to have accounts on platforms whose audience is largely made up of men. However, you may also want to have a smaller presence on sites frequented by women since they also buy men’s sportswear for the men in their lives. Other sites selected for social media marketing by Social Panda may include those used by people with certain occupations or who make high incomes. For instance, since Pinterest is designed for posts, called pins, containing images, photographers, graphic designers and car manufacturers will be more apt to use the site than bloggers or others who write textual content to promote their business.
To choose the correct social media platforms for your business, Social Panda will research to identify how each platform should be used and who the primary users are. For instance, since Facebook attracts over one billion unique visits each month, they will consider how to use it to get attention from those within your target audience. It can also be used to broaden your brand’s appeal to audiences who may not be your target, but who may still have interest in your products or services. With Facebook, those managing social media for your company can use images, videos and write posts to promote your products or services.
Although you want to reach as broad an audience as possible, good social media marketing by Social Panda will also consider the size of your business and how and where you sell your products and services. If you have a small business, then you may not be able to handle a large influx of orders right away or, if you have a brick and mortar location, the marketing strategy should be geared to finding your customers within the local area. It doesn’t benefit your local business if customers in Japan want to order pizza from at your restaurant in Melbourne. A good social media strategy can help increase your sales, but the right platforms must be chosen for the strategy to be successful.